Client: Depop – working as Copywriter
Depop is a marketplace app with 30 million users connecting buyers with sellers of secondhand fashion. Strong focus on a GenZ market, sustainability and community. Owned by Etsy.com.
Assignment: Copy lead working closely with Video editor and Content Lead on a collaboration between Depop and Disney Pixar. The concept was to merge the idea of Disney Pixar's new film 'Turning Red', with the trend 'dopamine dressing' - wearing colourful clothes to elevate your mood.
Task: I wrote the script for four influencers to introduce the project to our IG audience in a fun and simple way that would inspire them with the film's message of emotional dressing, and guide them to finding an outfit at Depop that would boost their mood.
Below: a set of screenshots from the IG story
