Client: Depop – working as Copywriter
Depop is a marketplace app with 30 million users connecting buyers with sellers of secondhand fashion. Strong focus on a GenZ market, sustainability and community. Owned by Etsy.com.
Assignment: As Copy lead for Depop x Dr. Martens collaboration. Dr. Martens partnered with a shoe repair company to restore some of their most classic styles, and sell them exclusively through secondhand fashion marketplace Depop.
Assignment: As Copy lead for Depop x Dr. Martens collaboration. Dr. Martens partnered with a shoe repair company to restore some of their most classic styles, and sell them exclusively through secondhand fashion marketplace Depop.
Task: I worked closely with the Creative director, a graphic designer and video editor to create the key messaging for this campaign 'Renewed. Restyled. Resouled' to pinpoint the unique selling point and sustainability aspect of this collection to Depop's buyers. This graphic was promoted across social, paid digital, press releases etc.
