MULBERRY'S CHRISTMAS CAMPAIGN
Mulberry's new Christmas film "It's What's Inside That Counts" tells the story of a traditional British Christmas starring a fault-finding mother, bickering sisters and a son with a secret.
Directed by Albert Moya and written by Hugo Guinness (The Grand Budapest Hotel) all of the roles are played by child actors, giving the storytelling an unexpected twist.
A story of love and acceptance, the film explores how the return to their childhood home and the spirit of Christmas brings the family together again with the realisation that in the end "it's what's inside that counts".
This emerges on the night before Christmas when, in an act of endearing generosity, Rose decides to give her sister her own brand new and much loved Bayswater.
Mulberry Creative Director Johnny Coca: "When I was a kid, all that I wanted to do was to be grown up so I could be like my dad. Now that I am an adult, I just want to be a kid again! Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year."
Watch the trailer: https://youtu.be/_fBEIOIhAqQ
Watch Part I: https://youtu.be/G2bQEjq9rI4
Watch Part II: https://youtu.be/XzJl_SArxLY
Editor's Notes:
Location
Shot on location at West Horsley Place in Surrey, formerly owned by the Duchess of Roxburghe.
Cast
Director / Artistic Director: Albert Moya (American Autumn)
Writer: Hugo Guinness (The Grand Budapest Hotel)
Musical Score: Au Revoir Simone
Director of Photography: Yorick Le Saux (I am Love)
Antonia: India Jazz
Rose: Beau Gadson (Rogue One: A Star Wars Story)
Camilla: Darcey Brown Sutton (The Railway Children)
Jane: Catherine Williams Boyle
Charles: Stanley Shelton
Tommy: Tommy Fletcher McMeekin
Key Product Featured
Small New Bayswater in Macaroon Pink, £850
Part I
Celebrates an older sister's generosity as she decides to give her own Bayswater to her younger sister. A last-minute decision, she only manages to wrap it using pieces of leftover paper. Creating a badly wrapped gift she concludes; it's what's inside that counts.
Part II
Explores the overarching theme of the family's journey from misunderstandings and intolerance to forgiveness and acceptance. They recognise that after all, it's what's inside that counts.
MULBERRY LAUNCHES PART II OF ITS CHRISTMAS FILM
Part II of Mulberry's Christmas film, "It's What's Inside That Counts", launches today.
To watch Part II, please click on this link: https://youtu.be/XzJl_SArxLY
For information on Mulberry's Christmas Film, "It's What's Inside That Counts", please reference the press release below.
For questions, please contact:
Isabella Murray, Senior Press Executive, isabellam@mulberry.com
Jessica Eckart, Press Manager, jessicae@mulberry.com
MULBERRY'S CHRISTMAS CAMPAIGN
Mulberry's new Christmas film "It's What's Inside That Counts" tells the story of a traditional British Christmas starring a fault-finding mother, bickering sisters and a son with a secret.
Directed by Albert Moya and written by Hugo Guinness (The Grand Budapest Hotel) all of the roles are played by child actors, giving the storytelling an unexpected twist.
A story of love and acceptance, the film explores how the return to their childhood home and the spirit of Christmas brings the family together again with the realisation that in the end "it's what's inside that counts".
This emerges on the night before Christmas when, in an act of endearing generosity, Rose decides to give her sister her own brand new and much loved Bayswater.
Mulberry Creative Director Johnny Coca: "When I was a kid, all that I wanted to do was to be grown up so I could be like my dad. Now that I am an adult, I just want to be a kid again! Christmas brings out the kid in all of us, and this is what I love about using children to tell our story this year."
Watch the trailer: https://youtu.be/_fBEIOIhAqQ
Watch Part I: https://youtu.be/G2bQEjq9rI4
Watch Part II: https://youtu.be/XzJl_SArxLY
Editor's Notes:
Location
Shot on location at West Horsley Place in Surrey, formerly owned by the Duchess of Roxburghe.
Cast
Director / Artistic Director: Albert Moya (American Autumn)
Writer: Hugo Guinness (The Grand Budapest Hotel)
Musical Score: Au Revoir Simone
Director of Photography: Yorick Le Saux (I am Love)
Antonia: India Jazz
Rose: Beau Gadson (Rogue One: A Star Wars Story)
Camilla: Darcey Brown Sutton (The Railway Children)
Jane: Catherine Williams Boyle
Charles: Stanley Shelton
Tommy: Tommy Fletcher McMeekin
Key Product Featured
Small New Bayswater in Macaroon Pink, £850
Part I
Celebrates an older sister's generosity as she decides to give her own Bayswater to her younger sister. A last-minute decision, she only manages to wrap it using pieces of leftover paper. Creating a badly wrapped gift she concludes; it's what's inside that counts.
Part II
Explores the overarching theme of the family's journey from misunderstandings and intolerance to forgiveness and acceptance. They recognise that after all, it's what's inside that counts.