Client: Depop – working as Copywriter
Depop is a marketplace app with 30 million users connecting buyers with sellers of secondhand fashion. Strong focus on a GenZ market, sustainability and community. Owned by Etsy.com.
Assignment: Copy lead for Samsung x Depop collaboration. Samsung were launching a set of new phones with superior filming functions - news they wanted to introduce to Depop's seller base that photographs and film a lot of imagery/short videos for their shops.
Task: I worked closely with Content lead and Video editor on a script to deliver the message in a way that would bring users in-app to discover how to shoot better with Samsung. I also wrote the copy throughout for these assets, and sub-edited subtitles.
Below is a set of screenshots from the IG story we launched on paid and native channels.
