Client: Depop – working as Copywriter
Depop is a marketplace app with 30 million users connecting buyers with sellers of secondhand fashion. Strong focus on a GenZ market, sustainability and community. Owned by Etsy.com.
Task: Copy lead for the copy for a TikTok campaign to encourage users to use a Depop lens and show off how they wear their style in different neighbourhoods. We received over 1 billion views on this campaign.
Part of a team of 2 copywriters for Depop's Tiktok Challenge #DestinationDepop launched in April 2021. Above; Challenger page copy written by me. Below: Captions for influencers. A campaign with over 1.1 billion views.
