Target Market: Boutique 1 demographic online + offline (looks were replicated in windows in London, Dubai and Beirut
Success: 21% increase in sales in-store, 17% online (Campaign duration: 1 month)
To celebrate International Women's Day, Boutique 1 is shining a spotlight on the female designers behind the world's most exciting brands. From industry icons Angela Missoni and Isabel Marant to up-and-coming talents Molly Goddard and Natalia Alaverdian (A.W.A.K.E.), we're examining what it means to dress femininely in 2018.
THE FRENCH GIRL (FROM ALL OVER THE WORLD)
The originator of "Parisian chic", Isabel Marant takes French-girl-cool to the global stage. This patent-leather top and skirt combo is equal parts fearless and feminine, much like the veteran designer herself.
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THE MINIMALIST
The Row’s minimalist interpretation of feminine codes has earned the label a cult following. Helmed by sisters Mary-Kate and Ashley Olsen, the brand straddles the line between classic and contemporary with polished separates that elevate the everyday.
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THE POWER DRESSER
The ultimate power dresser, Roksanda extends her love of louche, modern tailoring. Inject colour with the label’s velvet, red Vanity bag.
THE BOHEMIAN
Vibrant prints and eclectic colour combinations are a Boho lovers dream. Mix and match, there are no rules just moods.
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Full execution here: https://www.boutique1.com/magazine/shoot-story/freedom-of-being-feminine