BY: Anna Madsen
Burberry’s CEO and creative mind Christopher Bailey hosted an event on Friday night in association to the London Collections Men weekend by introducing the new menswear collection in an art-immersed setting at Burberry’s Regent's Street flagship store .
Over 600 guests attended, among them Eva Herzigova, Toby Huntington-Whiteley (Rosie Huntington-Whiteley’s brother) Olivia Palermo’s husband and model Johannes Huebl, Suki Waterhouse, Winnie Harlow and many others.
The guests were taken on an artistic journey throughout the store of Luke Edward Hall’s illustrations, inspired by interior design, British life and Mediterranean themes that sat next to the new menswear collection.
Celebrating the brand’s craftsmanship and heritage, Burberry also invited the guests to learn more about how many of their iconic designs are made at live craftsmanship stations. The most devoted had the opportunity to personalise their trench coats or handbags with multi-coloured initials. The art installations and complimentary monogramming will be available in Burberry’s Regents Street store in London (on selected dates) until June 30th.
Full article: http://www.vogue.it/en/news/2016/06/13/burberry-and-luke-edward-hall/