Client: Depop – working as Copywriter
Depop is a marketplace app with 30 million users connecting buyers with sellers of secondhand fashion. Strong focus on a GenZ market, sustainability and community. Owned by Etsy.com.
Assignment: Copy lead for Dr. Martens collaboration. Dr. Martens partnered with a shoe repair company to restore some of their most classic styles, and sell them exclusively through secondhand fashion marketplace Depop.
Task: I worked with the Content Director on creating messaging that would sit alongside our in-house shoot for Dr. Martens.
Email Stats: Open rate. 55% (benchmark 40-45% )
Click rate 0.9% (benchmark 0.2-0.3%)
I also wrote copy for a splash that went out in the app
Stats: 8.9% open rate (8% benchmark)
20.5% users started a session / interacted with product (benchmark 19%)
0.6% of users made a purchase (benchmark 0.4%)
